Impacto de la pandemia de Covid-19 en el consumo de medios en España.
Introduction: This study aims to explore the impact of the Covid-19 pandemic on media habits and consumption in Spain, one of the most severely affected countries. Methodology: A representative online survey of the Spanish population (N = 1,500 participants) was conducted from March 13 to 30, 2020,...
| Publicado en: | Revista Latina de Comunicación Social no. 78; pp. 155 - 168 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Revista Latina de Comunicacion Social
2020
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=149319816&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 149319816 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2020 iid: 78 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 149319816 10.4185/RLCS-2020-1472 ppf: 155 ppct: 13 formats: fmt: @attributes: type: P size: 1.8MB tig: atl: Impacto de la pandemia de Covid-19 en el consumo de medios en España. aug: au: Blasco, Mireia Montaña Castellà, Candela Ollé Raso, Montse Lavilla affil: Universitat Oberta de Catalunya. España Universitat Oberta de Catalunya. Havas Media. España su: Spain COVID-19 pandemic Digital media Television viewers Media consumption Sampling errors sug: subj: COVID-19 pandemic Digital media Television viewers Spain Internet Publishing and Broadcasting and Web Search Portals Media consumption Sampling errors keyword: audiences confinement crisis situations habits health crises media consumption audiences audiencias confinamiento confinement consumo de medios Coronavirus COVID-19 crisis sanitarias crisis situations hábitos habits health crises media consumption audiences confinement crisis situations habits health crises media consumption audiences audiencias confinamiento confinement consumo de medios Coronavirus COVID-19 crisis sanitarias crisis situations hábitos habits health crises media consumption ab: Introduction: This study aims to explore the impact of the Covid-19 pandemic on media habits and consumption in Spain, one of the most severely affected countries. Methodology: A representative online survey of the Spanish population (N = 1,500 participants) was conducted from March 13 to 30, 2020, coinciding with the first weeks of home confinement. The sample was studied according to two variables, gender (Women N = 750; Men N = 750) and age (18-39 years individuals, N = 720; over 40 years individuals N = 780) to detect the most relevant specificities of each group. The sampling error is ± 4.38% to 95% confidence. Results: Results highlight that television is the most used media when it comes to finding out about the virus, before digital media. It should be noted that infoshow-type television programs manage to accumulate more audience than the traditional news programs. The least used media to get information about the evolution of the Covid-19 are Internet, social networks, radio, information by relatives or acquaintances, and traditional press. Although radio consumption seems not to be significant to stay informed, this medium is the most credible, in addition to television. Finally, the consumption of over-the-top (OTT) platforms has grown considerably during this period. Discussion: Television recovers the audience of the youngest targets that it seemed to have lost in in favor of digital media. Conclusions: An increasingly complex and competitive media landscape is consolidating. pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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