Sesgos cognitivos en la comunicación y prevención de la COVID-19.
Introduction: For governments to promote public health effectively in the context of the COVID-19 pandemic, they must encourage measures and restrictions on the behaviour of their citizens without falling into a police state. Behavioural science provides a number of explanations, such as cognitive b...
| Published in: | Revista Latina de Comunicación Social no. 78; pp. 419 - 436 |
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| Format: | Article |
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Revista Latina de Comunicacion Social
2020
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=149319819&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 149319819 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2020 iid: 78 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 149319819 10.4185/RLCS-2020-1483 ppf: 419 ppct: 17 formats: fmt: @attributes: type: P size: 2.2MB tig: atl: Sesgos cognitivos en la comunicación y prevención de la COVID-19. aug: au: Prieto, Marta Cerezo affil: Universidad de Salamanca. España su: Spain Behavioral sciences COVID-19 pandemic Decision making Social contact Cognitive bias Loss aversion Nudge theory sug: subj: Behavioral sciences COVID-19 pandemic Decision making Social contact Spain Cognitive bias Loss aversion Nudge theory keyword: behavioral sciences choice architecture cognitive biases public policy social psychology arquitectura de elección behavioral sciences choice architecture ciencias de la conducta cognitive biases COVID-19 España nudge políticas públicas psicología social public policy sesgos cognitivos social psychology Spain behavioral sciences choice architecture cognitive biases public policy social psychology arquitectura de elección behavioral sciences choice architecture ciencias de la conducta cognitive biases COVID-19 España nudge políticas públicas psicología social public policy sesgos cognitivos social psychology Spain ab: Introduction: For governments to promote public health effectively in the context of the COVID-19 pandemic, they must encourage measures and restrictions on the behaviour of their citizens without falling into a police state. Behavioural science provides a number of explanations, such as cognitive bias, that can serve as a starting point for understanding non-compliance with health measures. Methodology: To do so, a review of cognitive biases that disrupt the decision-making process is carried out, including loss aversion, carry-over effect, optimistic self-perception or availability. Likewise, some measures such as the design of communications or nudge tools to face them are presented. Results: Despite the attempts to raise awareness through informative and educational campaigns, it is possible to include other tools that respond to the problems of attention or decision making of the population, based on the simplification, framing and adaptation of the contents of the messages to the target audience, as well as the inclusion of elements that facilitate the adoption of new habits. The progressive return to habits that require social contact means that public agents are reinventing themselves in the process of promoting new lifestyles, including hand disinfection, the use of masks or interpersonal distance. pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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