YouTube y coronavirus: análisis del consumo de vídeos sobre la pandemia COVID-19.
Introduction: This research examines the typology of the consumption of the most reproduced videos on YouTube in relation to the early stages of the coronavirus crisis in Spain, categorizing the topics that obtained the most interest, the dates that recorded higher levels of consumption, and the typ...
| Publicado en: | Revista Latina de Comunicación Social no. 78; pp. 121 - 154 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Revista Latina de Comunicacion Social
2020
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=149319829&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 149319829 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2020 iid: 78 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 149319829 10.4185/RLCS-2020-1471 ppf: 121 ppct: 33 formats: fmt: @attributes: type: P size: 4.4MB tig: atl: YouTube y coronavirus: análisis del consumo de vídeos sobre la pandemia COVID-19. aug: au: Ramírez, Marta Gil de Travesedo Rojas, Ruth Gómez Martínez, Ana Almansa affil: Universidad de Málaga. España su: Spain COVID-19 pandemic Information resources COVID-19 Pandemics World health sug: subj: COVID-19 pandemic Information resources Spain COVID-19 Pandemics World health keyword: Media State of Alarm Coronavirus COVID-19 España Estado de alarma Media Medios de comunicación Pandemias Pandemics Spain State of Alarm YouTube Media State of Alarm Coronavirus COVID-19 España Estado de alarma Media Medios de comunicación Pandemias Pandemics Spain State of Alarm YouTube ab: Introduction: This research examines the typology of the consumption of the most reproduced videos on YouTube in relation to the early stages of the coronavirus crisis in Spain, categorizing the topics that obtained the most interest, the dates that recorded higher levels of consumption, and the typology of the uploaders that served as the main sources of information. Methodology: From a quantitative-qualitative perspective, is performed a content analysis of the 200 videos with the greatest impact between March 13 and April 13, 2020, based on the descriptors coronavirus and COVID-19. Results: The mass media channels, both Spanish and foreign, were the main sources of information about the status of the pandemic. The content focused on epidemiological data, followed by institutional communication, aroused the greatest interest. The consumption of videos increased after the decree of the State of Alarm, coinciding the peaks with the extensions of the decree, and with those times when the number of infections soars. Discussion and Conclusions: YouTube is operating on the COVID-19 pandemic as a depository platform for information from conventional media systems. It is significant the absence among of the main uploaders of WHO as an international health agency reference in decisions taken by most affected countries, which raises a reflection on the opportunity of strategic use of YouTube as a means of mass dissemination during public health risk situations such as the coronavirus crisis. pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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