Lifestage differences in young UK women's reasons for research participation.
Lifecourse epidemiology suggests that preconception is a valuable opportunity for health promotion with young women. Yet young women are less likely than older women to be research participants, limiting evidence about their needs and risks. Marketing data indicate that young adults are not engaged...
| Publicado en: | Health Promotion International Vol. 36; no. 1; pp. 132 - 143 |
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| Autores principales: | , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Oxford University Press / USA
Feb2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=149339002&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 149339002 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 09574824 F9Y jtl: Health Promotion International issn: 09574824 maglogo: N pubinfo: dt: Feb2021 vid: 36 iid: 1 pid: 622 pub: Oxford University Press / USA artinfo: ui: 149339002 149339002 149339002 10.1093/heapro/daaa041 149339002 ppf: 132 ppct: 11 formats: fmt: @attributes: type: P tig: atl: Lifestage differences in young UK women's reasons for research participation. aug: au: Howcutt, Sarah J Barbosa-Bouças, Sofia Brett, Jo Barnett, Anna L Smith, Lesley A affil: Department of Psychology, Health and Professional Development, Oxford Brookes University , Oxford OX3 0BP, UK sug: subj: Consumer Participation Research Subject Recruitment Women Social Marketing Research, Medical Human Research Subjects United Kingdom Female Focus Groups Adolescence Young Adult Adult Life Style Social Identity Thematic Analysis Funding Source Motivation Communications Media Qualitative Studies Descriptive Research Adolescent: 13-18 years Adult: 19-44 years Female ab: Lifecourse epidemiology suggests that preconception is a valuable opportunity for health promotion with young women. Yet young women are less likely than older women to be research participants, limiting evidence about their needs and risks. Marketing data indicate that young adults are not engaged with one advertising strategy because they transition through three life stages: (i) limited independence and focus on own interests, (ii) increased independence and time with peers and (iii) establishing a home and family. The aim of this study was to explore whether these marketing lifestage categories could inform the tailoring of strategies to recruit young women. Three focus groups per lifestage category were conducted (49 women aged 16–34 years). Lifestage category (i) was represented by further education students, category (ii) by women in workplaces and (iii) by mothers. Questions explored participants' lifestyles, identity, reasons for participation in the current study and beliefs about researchers. Three major themes were identified through framework analysis: profiling how young women spend their time; facilitators of participating in research and barriers to participating. Students and women in work valued monetary remuneration whereas mothers preferred social opportunities. Participants' perceived identity influenced whether they felt useful to research. All groups expressed anxiety about participation. Altruism was limited to helping people known to participants. Therefore, the marketing categories did not map exactly to differences in young women's motivations to participate but have highlighted how one recruitment strategy may not engage all. Mass media communication could, instead, increase familiarity and reduce anxiety about participation. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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