Upstream, Downstream: Diffusion and Impacts of the Universal Product Code.

We study the adoption, diffusion, and impacts of the Universal Product Code (UPC) between 1975 and 1992, during the initial years of the bar code system. We find evidence of network effects in the diffusion process. Matched-sample difference-in-differences estimates show that firm size and trademark...

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Detalles Bibliográficos

Publicado en:	Journal of Political Economy Vol. 129; no. 4; pp. 1252 - 1287
Autores principales:	Basker, Emek, Simcoe, Timothy
Formato:	Artículo
Publicado:	University of Chicago Press Apr2021
Materias:	Network effect Product coding Bar codes Trademark application & registration Diffusion processes
Acceso en línea:	Ver este registro en EBSCOhost