Emotions in leader's crisis communication: Twitter sentiment analysis during COVID-19 outbreak.
Adoption of social media by political leaders for information dissemination, campaigns, and elections has been proliferating since 2008 and in 2020, 23% growth in Twitter users is observed. Past studies revealed, content and tone as the vital elements of social media communication. Therefore, curren...
| Publicado en: | Journal of Human Behavior in the Social Environment Vol. 31; no. 1-4; pp. 362 - 373 |
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| Autores principales: | , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Jan-Jun2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=149729445&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 149729445 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 10911359 3XW jtl: Journal of Human Behavior in the Social Environment issn: 10911359 maglogo: N pubinfo: dt: Jan-Jun2021 vid: 31 iid: 1-4 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 149729445 148817774 149729445 149729445 10.1080/10911359.2020.1829239 149729445 ppf: 362 ppct: 11 formats: fmt: @attributes: type: P db: hlh ui: 149729445 tig: atl: Emotions in leader's crisis communication: Twitter sentiment analysis during COVID-19 outbreak. aug: au: Kaur, Manpreet Verma, Rajesh Otoo, Frank Nana Kweku affil: Mittal School of Business, Lovely Professional University, Phagwara, Punjab, India sug: subj: COVID-19 Pandemic Prevention and Control Leaders Psychosocial Factors Politics Psychosocial Factors Crisis Intervention Methods Communication Methods Emotions Evaluation Human Trust Descriptive Statistics Content Analysis Natural Language Processing Diffusion of Innovation Health Promotion Public Health Clinical Assessment Tools Sentiment Analysis ab: Adoption of social media by political leaders for information dissemination, campaigns, and elections has been proliferating since 2008 and in 2020, 23% growth in Twitter users is observed. Past studies revealed, content and tone as the vital elements of social media communication. Therefore, current study aimed to explore on how leaders portray emotions in communication on Twitter, particularly amid crisis like COVID-19 when establishing trust is crucial for smooth dissemination of knowledge to public. Total 12128 tweets were mined from official Twitter handles of 29 Indian political leaders, from the day of COVID-19 pandemic declaration to Indian Lockdown 2.0. For analysis, NRC-based sentiment analysis of NLP is employed using R Software. Results exhibit that amongst Anger, Anticipation, Disgust, Fear, Joy, Sadness, Surprise, Trust, Negative, Positive; positive and trust are the most common emotion found whenever the authorities issued or communicated the new guidelines. Insights from results will be helpful for leaders to improve communication on virtual world considering emotions. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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