Zuckerberg, get out of my uterus! An examination of fertility apps, data-sharing and remaking the female body as a digitalized reproductive subject.

This paper explores the rise of fertility apps and what data-sharing in this arena can mean for app users. The paper offers a brief background of some available fertility apps, how they work and where they are situated in the sphere of health-tracking apps. Exploring how exactly these apps market th...

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Publicado en:Journal of Gender Studies Vol. 30; no. 4; pp. 406 - 417
Autor principal: Healy, Rachael Louise
Formato: Artículo
Publicado: Taylor & Francis Ltd May2021
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        10.1080/09589236.2020.1845628
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        atl: Zuckerberg, get out of my uterus! An examination of fertility apps, data-sharing and remaking the female body as a digitalized reproductive subject.
      aug:
        au: Healy, Rachael Louise
        affil: Department of Anthropology and Sociology, The Graduate Institute of International and Development Studies (L'institut De Hautes Études Internationales Et Du Développement), Geneva, Switzerland
      su:
        Human fertility
        Human reproductive technology
        Human reproduction
        Gender
        Feminism
        Application software
      sug:
        subj:
          Human fertility
          Human reproductive technology
          Human reproduction
          Gender
          Feminism
          Software Publishers
          Software publishers (except video game publishers)
          Custom Computer Programming Services
          Application software
      keyword:
        assisted reproductive technologies
        fertility marketing
        Fertility tracking application
        gender
        health technologies
        self-surveillance
        assisted reproductive technologies
        fertility marketing
        Fertility tracking application
        gender
        health technologies
        self-surveillance
      ab: This paper explores the rise of fertility apps and what data-sharing in this arena can mean for app users. The paper offers a brief background of some available fertility apps, how they work and where they are situated in the sphere of health-tracking apps. Exploring how exactly these apps market themselves in terms of feminist-empowerment discourses, the author examines how these claims fit within broader critical discussions around fertility data, data sharing and the ways that applications and algorithms are designed to configure particular versions of reproductive femininity. The author shows the way that intimate data takes on a new life as it is sold on in order to identify women as potential targets for purposes of commercial marketing, as well as the more subtle ways this works to remind female users of reproductive expectations within societies. The paper illustrates the way that fertility apps can play a role in the further medicalization and regulation of the female body as a newly-digitalized reproductive machine, as these apps become a new mode of inducing conception under a veiled guise of appearing to be a harmless and empowering way for women to re-learn and re-claim their bodies.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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