Web Data Mining: Validity of Data from Google Earth for Food Retail Evaluation.

To overcome the challenge of obtaining accurate data on community food retail, we developed an innovative tool to automatically capture food retail data from Google Earth (GE). The proposed method is relevant to non-commercial use or scholarly purposes. We aimed to test the validity of web sources d...

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Bibliographic Details
Published in:Journal of Urban Health Vol. 98; no. 2; pp. 285 - 296
Main Authors: de Menezes, Mariana Carvalho, de Matos, Vanderlei Pascoal, de Pina, Maria de Fátima, de Lima Costa, Bruna Vieira, Mendes, Larissa Loures, Pessoa, Milene Cristine, de Souza-Junior, Paulo Roberto Borges, de Lima Friche, Amélia Augusta, Caiaffa, Waleska Teixeira, de Oliveira Cardoso, Letícia
Format: journal article
Published: Springer Nature Apr2021
Subjects:
Online Access:View this record in EBSCOhost
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        atl: Web Data Mining: Validity of Data from Google Earth for Food Retail Evaluation.
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          de Menezes, Mariana Carvalho
          de Matos, Vanderlei Pascoal
          de Pina, Maria de Fátima
          de Lima Costa, Bruna Vieira
          Mendes, Larissa Loures
          Pessoa, Milene Cristine
          de Souza-Junior, Paulo Roberto Borges
          de Lima Friche, Amélia Augusta
          Caiaffa, Waleska Teixeira
          de Oliveira Cardoso, Letícia
        affil:
          National School of Public Health, Fiocruz-RJ, Rua Leopoldo Bulhões, 1480- Manguinhos, 21041-210, Rio de Janeiro, Brazil
          Instituto de Comunicação e Informação Científica e Tecnológica em Saúde, Fiocruz-RJ, Av. Brasil, 4.365 - Manguinhos, 21040-900, Rio de Janeiro, Brazil
          Department of Nutrition, Universidade Federal de Minas Gerais, Av. Alfredo Balena 190, 30130-100, Belo Horizonte, MG, Brazil
          Faculdade de Medicina, Universidade Federal de Minas Gerais. Observatório de Saúde Urbana, Av. Alfredo Balena 190, 30130-100, Belo Horizonte, MG, Brazil
      su:
        Belo Horizonte (Brazil)
        Rio de Janeiro (Brazil)
        Google Earth (Web resource)
        Retail industry
        Data mining
        Web services
        Convenience stores
        Test validity
      sug:
        subj:
          Retail industry
          Belo Horizonte (Brazil)
          Rio de Janeiro (Brazil)
          Convenience Stores
          All other miscellaneous general merchandise stores
          All Other Miscellaneous Store Retailers (except Tobacco Stores)
          All other miscellaneous store retailers (except beer and wine-making supplies stores)
          Data Processing, Hosting, and Related Services
          Data mining
          Web services
          Convenience stores
          Test validity
          Google Earth (Web resource)
      keyword:
        Food environment
        Food retail
        Geocoding services
        Google Earth
        Urban health
        Validation study
        Food environment
        Food retail
        Geocoding services
        Google Earth
        Urban health
        Validation study
      ab: To overcome the challenge of obtaining accurate data on community food retail, we developed an innovative tool to automatically capture food retail data from Google Earth (GE). The proposed method is relevant to non-commercial use or scholarly purposes. We aimed to test the validity of web sources data for the assessment of community food retail environment by comparison to ground-truth observations (gold standard). A secondary aim was to test whether validity differs by type of food outlet and socioeconomic status (SES). The study area included a sample of 300 census tracts stratified by SES in two of the largest cities in Brazil, Rio de Janeiro and Belo Horizonte. The GE web service was used to develop a tool for automatic acquisition of food retail data through the generation of a regular grid of points. To test its validity, this data was compared with the ground-truth data. Compared to the 856 outlets identified in 285 census tracts by the ground-truth method, the GE interface identified 731 outlets. In both cities, the GE interface scored moderate to excellent compared to the ground-truth data across all of the validity measures: sensitivity, specificity, positive predictive value, negative predictive value and accuracy (ranging from 66.3 to 100%). The validity did not differ by SES strata. Supermarkets, convenience stores and restaurants yielded better results than other store types. To our knowledge, this research is the first to investigate using GE as a tool to capture community food retail data. Our results suggest that the GE interface could be used to measure the community food environment. Validity was satisfactory for different SES areas and types of outlets.
      pubtype: Academic Journal
      doctype: journal article
      src: R
    language: English
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