Transcreation in marketing: a corpus-based study of persuasion in optional shifts from English to Chinese.
This study proposes that creation in transcreation involves optional shifts, shifts made to achieve intended effects in translation. Drawing on Martin and White's Appraisal framework to address a parallel corpus of English marketing texts and Chinese translation, this study identifies the translatio...
| Publicado en: | Perspectives: Studies in Translatology Vol. 29; no. 3; pp. 426 - 439 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Jun2021
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| Acceso en línea: | Ver este registro en EBSCOhost |