Fashion in 'crisis': consumer activism and brand (ir)responsibility in lockdown.
The Covid-19 pandemic precipitated an 'existential crisis' in the global fashion industry. The effects of the crisis on the retail sector resulted in many brands deferring or cancelling orders from supplier factories without paying workers, which had an instant and calamitous impact on the lives of...
| Publicado en: | Cultural Studies Vol. 35; no. 2/3; pp. 432 - 444 |
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| Autores principales: | , |
| Formato: | Artículo |
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Taylor & Francis Ltd
Mar-May2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=150145559&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 150145559 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 09502386 05G jtl: Cultural Studies issn: 09502386 maglogo: N pubinfo: dt: Mar-May2021 vid: 35 iid: 2/3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 150145559 10.1080/09502386.2021.1898028 ppf: 432 ppct: 12 formats: fmt: – @attributes: type: T – @attributes: type: P size: 1MB tig: atl: Fashion in 'crisis': consumer activism and brand (ir)responsibility in lockdown. aug: au: Khan, Rimi Richards, Harriette affil: School of Communication and Design, RMIT University, Ho Chi Minh City, Vietnam School of Culture and Communication, University of Melbourne, Melbourne, Australia su: COVID-19 pandemic Fashion Retail industry Consumer activism Responsibility sug: subj: COVID-19 pandemic Fashion Retail industry Consumer activism Responsibility keyword: crisis ethical consumption fashion responsibility ab: The Covid-19 pandemic precipitated an 'existential crisis' in the global fashion industry. The effects of the crisis on the retail sector resulted in many brands deferring or cancelling orders from supplier factories without paying workers, which had an instant and calamitous impact on the lives of garment workers in the global South. While activist organizations were quick to launch campaigns demanding that fashion brands #PayUp and take responsibility for their producers, these calls seemed futile in the face of fashion supply chains that have long been structured in ways that absolve brands of responsibility. The stories of worker exploitation and abuse in the garment industry that emerged during the pandemic were not discussed as effects of global capitalism, but rather were recast as evidence of a world suddenly in 'crisis.' In this article, we reflect on how the language of 'crisis' adopted in the early months of the pandemic produced particular modes and instruments of (ir)responsibility. We present an analysis of the effects of the pandemic on the global fashion industry, as well as the #PayUp and #WeWearAustralian campaigns, and argue that the exceptionalism underpinning the crisis discourse has both diffused and narrowed responsibility for garment worker exploitation, reiterating the very racialised inequalities that allow such exploitation to occur in the first place. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Cultural Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Cultural Studies holder: Taylor & Francis Ltd dt: @attributes: year: 2021 holdings: @attributes: islocal: N |
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