Using Email And Letters To Reduce Choice Errors Among ACA Marketplace Enrollees.

During the 2019 open enrollment period in California's Affordable Care Act (ACA) Marketplace, we used a randomized intervention to examine the effects of email and postal messages on choice errors, where low-income households enroll in gold or platinum plans although they are eligible for cost-shari...

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Publicado en:Health Affairs Vol. 40; no. 5; pp. 812 - 820
Autores principales: Feher, Andrew, Menashe, Isaac
Formato: research tables/charts Journal Article
Publicado: Health Affairs Publishing, LLC May2021
Acceso en línea:Ver este registro en EBSCOhost
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      dt: May2021
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        atl: Using Email And Letters To Reduce Choice Errors Among ACA Marketplace Enrollees.
      aug:
        au:
          Feher, Andrew
          Menashe, Isaac
        affil: Senior researcher at Covered California, in Sacramento, California
      sug:
        subj:
          Patient Protection and Affordable Care Act Legislation and Jurisprudence
          Insurance, Health Economics
          Email
          Writing
          Human Error Prevention and Control
          Health Insurance Exchanges Evaluation
          Human
          Male
          Female
          California
          Cost Savings
          Insurance Coverage
          Economic Status
          Health Policy
          Random Assignment
          Linear Regression
          Descriptive Statistics
          Age Factors
          Male
          Female
      ab: During the 2019 open enrollment period in California's Affordable Care Act (ACA) Marketplace, we used a randomized intervention to examine the effects of email and postal messages on choice errors, where low-income households enroll in gold or platinum plans although they are eligible for cost-sharing reduction (CSR) silver plans with lower premiums and higher actuarial values. Relative to the control group, assignment to the email-only treatment increased plan switching to CSR silver plans by 2 percentage points (an 11 percent increase), and assignment to the mail-plus-email treatment increased plan switching to CSR silver plans by 3.9 percentage points (a 22 percent increase). The mail-plus-email treatment significantly increased plan switching across all subpopulations in which choice errors were made. Consumers who switched out of a plan chosen in error saved an average of $84 per month in premiums and $56 per month in reduced out-of-pocket expenses. Our results indicate that low-cost nudges can help low-income enroliees obtain more generous coverage at a lower price and that the combination of email and postal messages is more effective at increasing plan switching than email alone to rectify choice errors.
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    language: English
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