Bollywood Is Bangladeshi! Hindi Film and the Formation of a Middle-Class Audience.

Based on ethnographic research, in this article I suggest that with the consumption of Indian film and film-mediated culture and modernity, India's cultural hegemony and class inequalities in Bangladesh are reinforced. Following Bourdieu's (1984) concept of "distinction," I explain how middle-class...

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Publicado en:Asian Ethnology Vol. 79; no. 2; pp. 279 - 301
Autor principal: RAHMAN, HARISUR
Formato: Artículo
Publicado: Nanzan University 2020
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Acceso en línea:Ver este registro en EBSCOhost
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        au: RAHMAN, HARISUR
        affil: North South University, Dhaka
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        Indian films
        Cultural hegemony
        Bollywood
        Modernity
        Bangladesh
      sug:
        subj:
          Bangladesh
          Indian films
          Cultural hegemony
          Bollywood
          Modernity
      keyword:
        audience
        class formation
        cultural hegemony
        cultural taste
        film circulation
        Islamicate
      ab: Based on ethnographic research, in this article I suggest that with the consumption of Indian film and film-mediated culture and modernity, India's cultural hegemony and class inequalities in Bangladesh are reinforced. Following Bourdieu's (1984) concept of "distinction," I explain how middle-class values and status are attached to Hindi popular cinema in Bangladesh; as a result, Hindi film and film-mediated culture and modernity are considered to be tasteful, polished, well executed, and technically savvy compared to Bangladeshi commercial films, which are seen as poor people's entertainment. The hegemony of Bollywood films in Bangladesh works through the consumption of the production and representational values that are attached to film's story, music, dance, fashion, and style, as well as the people involved in it. While consuming Bollywood film and film-promoted culture and modernity, the middle class reinforces Indian cultural hegemony, alienating them from Bangladeshi commercial films that they define as low-grade, crass, and lacking in production values.
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    language: English
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