From Socialist Hero to Capitalist Icon: The Cultural Transfer of the East German Children'S Television Programme Unser Sandmännchen to Sweden in the Early 1970S.
Based on a case study of the import of the German Democratic Republic (GDR) children's programme Unser Sandmännchen to Sweden in the early 1970s, this article explores the cultural recoding at work in the processes of transnational media exchange. Using archival source material from both Germany and...
| Published in: | Historical Journal of Film, Radio & Television Vol. 41; no. 2; pp. 378 - 394 |
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| Format: | Article |
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Taylor & Francis Ltd
Jun2021
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=150888616&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 150888616 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01439685 HFT jtl: Historical Journal of Film, Radio & Television issn: 01439685 maglogo: N pubinfo: dt: Jun2021 vid: 41 iid: 2 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 150888616 10.1080/01439685.2020.1857923 ppf: 378 ppct: 16 formats: fmt: – @attributes: type: T – @attributes: type: P size: 353KB tig: atl: From Socialist Hero to Capitalist Icon: The Cultural Transfer of the East German Children'S Television Programme Unser Sandmännchen to Sweden in the Early 1970S. aug: au: Cronqvist, Marie su: Television programmers & programming Socialism Cultural relations Cold War, 1945-1991 Archival materials Voter turnout Sweden sug: subj: Sweden Television programmers & programming Socialism Cultural relations Cold War, 1945-1991 Archival materials Voter turnout ab: Based on a case study of the import of the German Democratic Republic (GDR) children's programme Unser Sandmännchen to Sweden in the early 1970s, this article explores the cultural recoding at work in the processes of transnational media exchange. Using archival source material from both Germany and Sweden as well as Swedish press debate, the article argues for an entangled media perspective on Cold War East-West cultural exchanges. In the process of transfer, Unser Sandmännchen, called John Blund in Sweden, was transformed from a calm, socialist hero to an outspoken and sometimes rude capitalist. This was the result of the active agency of individual entrepreneurs as well as the turnout of the political ambitions of Swedish and East German state television institutions. In Sweden, although stripped from its possible ideological content, the cultural transfer of Unser Sandmännchen contributed to strengthening the relations between the two countries and to opening up Swedish relations to the GDR in areas well beyond the media sector. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Historical Journal of Film, Radio & Television is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Historical Journal of Film, Radio & Television holder: Taylor & Francis Ltd dt: @attributes: year: 2021 holdings: @attributes: islocal: N |
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