Countering demand for ineffective health remedies: Do consumers respond to risks, lack of benefits, or both?
We tested whether targeting the illusion of causality and/or misperceptions about health risks had the potential to reduce consumer demand for an ineffective health remedy (multivitamin supplements). We adopted a 2 (contingency information: no/yes) × 2 (fear appeal: no/yes) factorial design, with wi...
| Published in: | Psychology & Health Vol. 36; no. 5; pp. 593 - 612 |
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| Main Authors: | , , |
| Format: | research tables/charts Journal Article |
| Published: |
Taylor & Francis Ltd
May2021
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| Online Access: | View this record in EBSCOhost |