Reframing East Asia: hegemony and soft power in U.S. media discourse.

East Asia has rarely been an object of media framing studies, despite its coherent cultural heritage and political importance. Seizing upon the media's intensive attention on the Pivot to Asia Strategy of the Obama administration, this study looked into the U.S. media's framing of East Asia and how...

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Publicado en:Atlantic Journal of Communication Vol. 29; no. 3; pp. 151 - 168
Autor principal: Yoo, Sung Woo
Formato: Artículo
Publicado: Taylor & Francis Ltd Jul-Aug2021
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Reframing East Asia: hegemony and soft power in U.S. media discourse.
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        au: Yoo, Sung Woo
        affil: Communication and Media Studies Department, SUNY Cortland, Cortland, New York, USA
      su:
        Soft power (Social sciences)
        Presidential administrations
        Economic competition
        Obama, Barack, 1961-
        Free enterprise
        Balance of power
        East Asia
      sug:
        subj:
          East Asia
          Soft power (Social sciences)
          Presidential administrations
          Economic competition
          Obama, Barack, 1961-
          Free enterprise
          Balance of power
      ab: East Asia has rarely been an object of media framing studies, despite its coherent cultural heritage and political importance. Seizing upon the media's intensive attention on the Pivot to Asia Strategy of the Obama administration, this study looked into the U.S. media's framing of East Asia and how it has changed over time. A mixed-method analysis of editorials and op-ed articles of U.S. national newspapers between 1997 and 2013 identified two contrasting macro frames. The ideological frame that reflects U.S. hegemonic interest has been gradually replaced by the transactional frame as the dominant frame of East Asia. Under the transactional frame, the media were less likely than under the ideological frame to highlight the values such as democracy, human rights, and free economic market. In each issue-specific frame, focus shifted from maintaining global status quo to regional balance of power, from global free market to bilateral economic competition. Implications on the recent foreign policy developments are discussed.
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    language: English
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