Content analysis of cannabis vaping videos on YouTube.
Background and Aims: There has been an increase in the potency of cannabis during the last two decades and adoption of a novel method of administration—vaping. YouTube, a social media platform, has become a popular source to access cannabis‐related information. This study aimed to identify cannabis...
| Publicado en: | Addiction Vol. 116; no. 9; pp. 2443 - 2454 |
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| Autores principales: | , , , , , , , , , , |
| Formato: | pictorial research tables/charts Journal Article |
| Publicado: |
Wiley-Blackwell
Sep2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=151682327&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 151682327 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 09652140 AIO jtl: Addiction issn: 09652140 maglogo: Y pubinfo: dt: Sep2021 vid: 116 iid: 9 pid: 480 pub: Wiley-Blackwell place: Malden, Massachusetts artinfo: ui: 151682327 148586538 151682327 151682327 10.1111/add.15424 151682327 ppf: 2443 ppct: 11 formats: fmt: – @attributes: type: T – @attributes: type: C – @attributes: type: P tig: atl: Content analysis of cannabis vaping videos on YouTube. aug: au: Lim, Carmen C. W. Leung, Janni Chung, Jack Yiu Chak Sun, Tianze Gartner, Coral Connor, Jason Hall, Wayne Chiu, Vivian Tisdale, Calvert Stjepanović, Daniel Chan, Gary affil: National Centre for Youth Substance Use Research, Faculty of Health and Behavioural Sciences, The University of Queensland, St Lucia QLD,, Australia sug: subj: Cannabis Vaping Social Media Human Content Analysis Cross Sectional Studies Regression Thematic Analysis ab: Background and Aims: There has been an increase in the potency of cannabis during the last two decades and adoption of a novel method of administration—vaping. YouTube, a social media platform, has become a popular source to access cannabis‐related information. This study aimed to identify cannabis vaping YouTube videos from 2016 to 2020 and examine the themes and metrics. Design Cross‐sectional sample of 200 YouTube videos. Setting: YouTube, an on‐line video sharing platform. Measurements Videos related to cannabis vaping were identified using the search terms: 'vaping cannabis', 'vaping weed', 'vaping marijuana' and 'vaping THC' [tetrahydrocannabinol]. Videos were independently coded by two researchers. The number of views, likes, dislikes and comments were also collected. Robust regression was used to analyse the relationship between identified video themes and video metrics. Findings Six themes were identified: 'advertisement', 'product review', 'celebratory', 'reflective', 'how‐to' and 'warning'. The 'how‐to' and 'celebratory' videos received the highest number of views and likes. The most popular video was viewed more than 4 000 000 times. Many videos portrayed risky behaviour (e.g. vaping a whole THC cartridge in a single setting). Fifty‐two percent of these videos had no age access restrictions. The robust regression model also found that engagement metric was positively associated with 'reflective' videos and negatively associated with 'advertisement' videos. Conclusions: A large number of videos on cannabis vaping are available on‐line without age‐restriction. Videos that portrayed risky behaviour appear to be prevalent. pubtype: Academic Journal doctype: pictorial research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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