Affiliate Marketing in SMEs: The Moderating Effect of Developmental Culture.

The primary objective of affiliate marketing is to promote products or services via online distribution channels through third parties. However, its application has remained scarce despite being acknowledged as an efficient means of encouragement for SMEs to compete globally. This research adopts va...

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Detalles Bibliográficos

Publicado en:	Pertanika Journal of Social Sciences & Humanities Vol. 29; no. 2; pp. 1249 - 1272
Autores principales:	Patrick, Zurina, Ong Choon Hee
Formato:	Artículo
Publicado:	Universiti Putra Malaysia Jun2021
Materias:	Affiliate programs (World Wide Web) Small business Marketing strategy Internet marketing Internet surveys Social influence
Acceso en línea:	Ver este registro en EBSCOhost