The Buddhist Style in Consumer Culture: From Aesthetics to Emotional Patterns.
This paper contributes to the sociological theorization of religious lifestyles in consumer culture, analyzing one of its most important identity markers: style. Based on a three-year comparative ethnographic research project into five convert Buddhist organizations in France and the Czech Republic,...
| Published in: | Journal of Religion in Europe Vol. 14; no. 1/2; pp. 28 - 55 |
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| Format: | Article |
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Brill Academic Publishers
2021
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=151956306&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 151956306 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 18748910 5D7X jtl: Journal of Religion in Europe issn: 18748910 maglogo: Y pubinfo: dt: 2021 vid: 14 iid: 1/2 pid: 639 pub: Brill Academic Publishers artinfo: ui: 151956306 10.1163/18748929-20211488 ppf: 28 ppct: 27 formats: fmt: – @attributes: type: T – @attributes: type: P size: 242KB tig: atl: The Buddhist Style in Consumer Culture: From Aesthetics to Emotional Patterns. aug: au: Bártová, Zuzana affil: Faculty of Social Sciences, Charles University, Prague, Czech Republic su: Consumer culture theory Buddhists Buddhism Aesthetics Czech Republic sug: subj: Czech Republic Consumer culture theory Buddhists Buddhism Aesthetics keyword: aesthetics Buddhism in Europe consumer culture lifestyle middle class ab: This paper contributes to the sociological theorization of religious lifestyles in consumer culture, analyzing one of its most important identity markers: style. Based on a three-year comparative ethnographic research project into five convert Buddhist organizations in France and the Czech Republic, it finds that style is expressed through aesthetics with its adornment practices apparent in everyday life materializations of Buddhist symbols. The stylistic dimension is also found in practitioners' attitudes towards Buddhism, as they may use the discourse of taste. Moreover, Buddhist style stands for the collective, coherent, and systematic emotional patterns expressed in Buddhist symbols, individual and collective experiences, and the ethics and behavior they display in everyday life. The paper also explores how this style is adapted to the educated, middle-class, city-dweller practitioners and how it respects dynamics of consumer culture with its emphasis on identity, style, and values of well-being, authenticity, and personal development. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of Religion in Europe is the property of Brill Academic Publishers and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of Religion in Europe holder: Brill Academic Publishers dt: @attributes: year: 2021 holdings: @attributes: islocal: N |
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