| Sumario: | In today's society the use of new technologies for data visualizations is becoming increasingly widespread. This article seeks neither to give a complete view of its history nor an exhaustive definition of the phenomenon of data visualization. This article takes a new perspective on data visualization by dealing only with a new type of data visualizations, those based on "Big Data" and AI systems. This perspective is completely different from existing ones. Therefore, I explore three main theses: (a) that AI systems applied to large amounts of data that we cannot directly know (so-called "Big Data") can create "living" and interactive images with a multifaceted nature and efficacy (epistemic, phenomenal, and subjective); (b) that this new type of data visualizations is deeply linked to the so-called "iconic turn" trend in the field of social sciences because many of the theses of the "iconic turn" are confirmed and even reinforced by these data visualizations; (c) that through the production of "living" images, digital technologies demonstrate their ability to re-define and re-configure our experience and re-ontologize reality by creating new entities requiring new philosophical tools to be fully understood. I focus mainly on this third thesis by stressing the hermeneutical function of data visualization.
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