AN ANTIHERO'S JOURNEY: THE POLITICAL CAMPAIGN OF JAIR BOLSONARO AND THE USE OF ARCHETYPES ON FACEBOOK.

In Brazil, the shift from the traditional media vehicles to an "electronic podium" has provided more flexibility in terms of time, costs, and language for candidates to elaborate their electoral campaigns. Given the extensive use of and the importance given to Facebook during Jair Bolsonaro's campai...

Descripción completa

Detalles Bibliográficos

Publicado en:	Journal for the Study of Religions & Ideologies Vol. 20; no. 58; pp. 36 - 52
Autores principales:	Beira Machado, Vitor Matheus, Chapaval Pimentel, Pedro, Slongo Garcia, Bruno Eduardo
Formato:	Artículo
Publicado:	S.A.C.R.I. The Academic Society for the Research of Religions & Ideologies Spring2021
Materias:	Political campaigns Facebook (Web resource) Politicians Elections Archetypes
Acceso en línea:	Ver este registro en EBSCOhost