Does media matter? The effect of digital media Exposure, perceptions and attitudes towards voting.

This study determined the direct effect and mediating effect of the presidential candidate's perceived image, attitude towards voting and perceived image of the political party on the relationship between digital media exposure and voting intention. A quantitative research approach was utilised. Of...

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Detalles Bibliográficos
Publicado en:Communicare Vol. 40; no. 1; pp. 1 - 23
Autores principales: Tobias-Mamina, R., Maziriri, E. T., Chiliya, N.
Formato: Artículo
Publicado: Communicare, Journal for Communication Sciences in South Africa Jul2021
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Acceso en línea:Ver este registro en EBSCOhost