Exploring Motivations for Online Privacy Protection Behavior: Insights From Panel Data.

Personally managing and protecting online privacy has become an essential part of everyday life. This research draws on the protection motivation theory (PMT) to investigate privacy protective behavior online. A two-wave panel study (N = 928) shows that (1) people rarely to occasionally protect thei...

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Publicado en:Communication Research Vol. 48; no. 7; pp. 953 - 978
Autores principales: Boerman, Sophie C., Kruikemeier, Sanne, Zuiderveen Borgesius, Frederik J.
Formato: Artículo
Publicado: Sage Publications Inc. Oct2021
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Oct2021
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        atl: Exploring Motivations for Online Privacy Protection Behavior: Insights From Panel Data.
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          Boerman, Sophie C.
          Kruikemeier, Sanne
          Zuiderveen Borgesius, Frederik J.
        affil: University of Amsterdam, The Netherlands
      su:
        Internet privacy
        Motivation (Psychology)
        Panel analysis
        Online data processing
        Cookies (Computer science)
        Ad blockers
      sug:
        subj:
          Internet privacy
          Motivation (Psychology)
          Internet Publishing and Broadcasting and Web Search Portals
          Software Publishers
          Panel analysis
          Online data processing
          Cookies (Computer science)
          Ad blockers
      keyword:
        ad blockers
        computer-mediated communication
        cookies
        Internet
        panel data
        privacy
        protection motivation theory
        protective behavior
        survey
        ad blockers
        computer-mediated communication
        cookies
        Internet
        panel data
        privacy
        protection motivation theory
        protective behavior
        survey
      ab: Personally managing and protecting online privacy has become an essential part of everyday life. This research draws on the protection motivation theory (PMT) to investigate privacy protective behavior online. A two-wave panel study (N = 928) shows that (1) people rarely to occasionally protect their online privacy and (2) people most often delete cookies and browser history or decline cookies to protect their online privacy. In addition, (3) the perceived threat is high: People perceive the collection, usage, and sharing of personal information as a severe problem to which they are susceptible. The coping appraisal is mixed: Although people do have confidence in some protective measures, they have little confidence in their own efficacy to protect their online privacy. Moreover, privacy protective behavior is affected by perceived severity and response efficacy. These findings emphasize the relevance of the PMT in the context of privacy threats, and have important implications for regulators.
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    language: English
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