Taste renaissance, tax reform, and industrial organization of the beer industry.

We develop a theoretical model of the beer industry consisting of two segments: monopolistically competitive heterogeneous craft breweries that compete based on variety and quality and oligopolistically competitive macrobreweries that compete based on economies of scale. We also present empirical ev...

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Publicado en:Economic Inquiry Vol. 59; no. 4; pp. 1702 - 1723
Autores principales: Luckstead, Jeff, Devadoss, Stephen
Formato: Artículo
Publicado: Wiley-Blackwell Oct2021
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: Oct2021
      vid: 59
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      pub: Wiley-Blackwell
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        152634442
        10.1111/ecin.12996
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        atl: Taste renaissance, tax reform, and industrial organization of the beer industry.
      aug:
        au:
          Luckstead, Jeff
          Devadoss, Stephen
        affil:
          School of Economic Sciences, Washington State University, Pullman Washington,, USA
          Department of Agricultural and Applied Economics, Texas Tech University, Lubbock Texas,, USA
      su:
        Consumer preferences
        Beer industry
        Tax reform
        Microbreweries
        Taste
        Renaissance
      sug:
        subj:
          Consumer preferences
          Breweries
          Alcoholic beverage merchant wholesalers
          Beer and Ale Merchant Wholesalers
          Beer, Wine, and Liquor Stores
          Beer industry
          Tax reform
          Microbreweries
          Taste
          Renaissance
      keyword:
        beer industry
        craft breweries
        love‐of‐variety
        macrobreweries
        monopolistic and oligopolistic competition
        quality
        tax reform
        beer industry
        craft breweries
        love‐of‐variety
        macrobreweries
        monopolistic and oligopolistic competition
        quality
        tax reform
      ab: We develop a theoretical model of the beer industry consisting of two segments: monopolistically competitive heterogeneous craft breweries that compete based on variety and quality and oligopolistically competitive macrobreweries that compete based on economies of scale. We also present empirical evidence that, in contrast to the practice in most manufacturing industries, smaller craft breweries pay more for higher quality inputs and charge higher prices. The model is simulated to analyze three counterfactual scenarios: the taste renaissance by expanding consumers' (i) taste for variety and (ii) preference for unique quality beer and (iii) the 2017 tax reform. The taste renaissance scenarios have similar directional effects on the monopolistic segment, but the impacts of an increase in the love‐of‐variety are much stronger than those of an increase in quality. In all three scenarios, the craft segment expands and the macrosegment contracts, but industry‐level sales rise and the aggregate price index declines, benefiting consumers.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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