Multimodality and media archaeology: Complementary optics for looking at digital stuff?

This article brings current core concerns of multimodality into dialogue with approaches identified with media archaeology. I begin by considering the development of multimodality in relation to the emphasis that media archaeologists place on non-linear and parallel histories, the relativity of 'new...

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Publicado en:Digital Scholarship in the Humanities Vol. 36; no. 2; pp. 482 - 501
Autor principal: Thomas, Martin
Formato: Artículo
Publicado: Oxford University Press / USA Jun2021
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        au: Thomas, Martin
        affil: University of Leeds, School of Languages, Cultures and Societies , Leeds, UK
      su:
        Archaeology
        Digital libraries
        Optics
        Archaeologists
        Local mass media
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          Archaeology
          Digital libraries
          Optics
          Archaeologists
          Local mass media
      ab: This article brings current core concerns of multimodality into dialogue with approaches identified with media archaeology. I begin by considering the development of multimodality in relation to the emphasis that media archaeologists place on non-linear and parallel histories, the relativity of 'newness', and cyclical thinking. I then move on to consider some of the respective conceptual undergirding of multimodality and media archaeology, focussing on key issues of materiality and media specificity, signs and signals, media convergence and commensurability. I argue that this juxtaposition brings fresh perspectives to the question of 'mode'. Significantly, these are attuned both to social and formal considerations, but in ways that differ from both social semiotic orientations and other approaches to multimodality. Having considered these fundamentals, I turn to questions of interactivity, product, and process, and the blurring of boundaries between categories such as reading and writing. As a final intersection, I bring the growing interest in integrating quantitative, corpus-based methods in multimodal analysis into dialogue with the prioritization of the digital archive as a site of specific media archaeological interest with inherent potential for algorithmic manipulation. I conclude with some observations about the status of multimodality and media archaeology as communities and, more specifically, the potential for complementarity between them.
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    language: English
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