| Sumario: | Conservative women in Brazil played a significant role in the 1964 military coup and Bolsonaro's 2018 election victory. Oral history interviews with conservative women who experienced these two significant political events indicate that they both occurred in a climate of heightened anxiety and anti‐modern moral panic, where social order and traditional structures such as the family and the church were perceived to be under threat from feminism and Marxism. Although it is somewhat disregarded in contemporary studies, this article argues that functionalist ideology, which upholds the sanctity of the traditional family, serves to explain why Brazilian conservative women continue to fervently support the patriarchal status quo.
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