Sevimli Ürünlerin Duygusal Faydasının Plansız Satın Alma Davranışı Üzerine Etkisi.

Marketing efforts of businesses are a process starting from the design of the product to the after-sales experience. Making a difference in the design of the product will help to retain existing customers as well as gaining new customers. Differences to be made in product design and production may c...

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Publicado en:	Itobiad: Journal of the Human & Social Science Researches / İnsan ve Toplum Bilimleri Araştırmaları Dergisi Vol. 10; no. 3; pp. 2975 - 2992
Autores principales:	ÖZTÜRK, Abdülkadir, KIRMIZIKAYA, Arif, AKIN, Mustafa Said
Formato:	Artículo
Publicado:	Itobiad: Journal of the Human & Social Science Researches Jul-Sep2021
Materias:	Confirmatory factor analysis Consumer preferences Structural equation modeling Impulse buying Factor analysis Product design
Acceso en línea:	Ver este registro en EBSCOhost