Temas de contenido y voces influyentes dentro de la oposición a las vacunas en Twitter, 2019.

Objectives. To report on vaccine opposition and misinformation promoted on Twitter, highlighting Twitter accounts that drive conversation. Methods. We used supervised machine learning to code all Twitter posts. We first identified codes and themes manually by using a grounded theoretical approach an...

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Bibliographic Details
Published in:Pan American Journal of Public Health Vol. 45; pp. 1 - 8
Main Authors: Bonnevie, Erika, Goldbarg, Jaclyn, Gallegos-Jeffry, Allison K., Rosenberg, Sarah D., Wartella, Ellen, Smyser, Joe
Format: Article
Published: World Health Organization 2021
Subjects:
Online Access:View this record in EBSCOhost
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          Bonnevie, Erika
          Goldbarg, Jaclyn
          Gallegos-Jeffry, Allison K.
          Rosenberg, Sarah D.
          Wartella, Ellen
          Smyser, Joe
        affil:
          The Public Good Projects, Alexandria, Estados Unidos de América
          Northwestern School of Communication, Evanston, Estados Unidos de América
      su:
        X Corp.
        Public health surveillance
        Information resources
        Supervised learning
        Computer programming education
        Acquisition of data
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          Public health surveillance
          Information resources
          X Corp.
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          Other Computer Related Services
          Computer systems design and related services (except video game design and development)
          Supervised learning
          Computer programming education
          Acquisition of data
      keyword:
        Información
        redes sociales
        salud pública
        vacunas
        Información
        redes sociales
        salud pública
        vacunas
      ab: Objectives. To report on vaccine opposition and misinformation promoted on Twitter, highlighting Twitter accounts that drive conversation. Methods. We used supervised machine learning to code all Twitter posts. We first identified codes and themes manually by using a grounded theoretical approach and then applied them to the full data set algorithmically. We identified the top 50 authors month-over-month to determine influential sources of information related to vaccine opposition. Results. The data collection period was June 1 to December 1, 2019, resulting in 356 594 mentions of vaccine opposition. A total of 129 Twitter authors met the qualification of a top author in at least 1 month. Top authors were responsible for 59.5% of vaccine-opposition messages. We identified 10 conversation themes. Themes were similarly distributed across top authors and all other authors mentioning vaccine opposition. Top authors appeared to be highly coordinated in their promotion of misinformation within themes. Conclusions. Public health has struggled to respond to vaccine misinformation. Results indicate that sources of vaccine misinformation are not as heterogeneous or distributed as it may first appear given the volume of messages. There are identifiable upstream sources of misinformation, which may aid in counter-messaging and public health surveillance.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: Spanish
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