Do not allow pop-up ads to appear too early: Internet users' browsing behaviour to pop-up ads.
This study examines the timing of pop-up advertising appearance and its effect on perceived intrusiveness, advertising irritation and advertising avoidance. Experiment was designed to build a virtual Internet environment (including the main content on the webpage and a pop-up ad) and to manipulate t...
| Publicado en: | Behaviour & Information Technology Vol. 40; no. 16; pp. 1796 - 1806 |
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| Autores principales: | , , , |
| Formato: | pictorial research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Dec2021
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| Acceso en línea: | Ver este registro en EBSCOhost |