O LUDIČKOJ KLETVI U HUMORNOM DISKURSU INTERNETSKIH ŽANROVA.
The paper discusses the ironic use of the genre of the curse in the humorous discourse of internet genres. In the collective memory, the genre of the curse is a verbal magic genre that implies uttering evil words inflicting harm on someone, and in the humorous discourse of internet genres, curses ar...
| Publicado en: | Croatian Journal of Ethnology & Folklore Research / Narodna Umjetnost Vol. 58; no. 2; pp. 141 - 160 |
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| Formato: | Artículo |
| Publicado: |
Institute of Ethnology & Folklore Research
Dec2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The paper discusses the ironic use of the genre of the curse in the humorous discourse of internet genres. In the collective memory, the genre of the curse is a verbal magic genre that implies uttering evil words inflicting harm on someone, and in the humorous discourse of internet genres, curses are applied to some unexpected experience, thus creating an ironic opposition to what the genre of the curse assumes and its role in weblore. In addition to ironizing the genre of the curse, its atypical role of creating a humorous effect in the discourse of internet genres is also pointed out. Such humorous versions of the genre of curses in weblore are referred to as ludic curses. Ludic curses are uttered only in jest, but they retain the remnants of the belief in the power of words manifested by immanent formulations of curses, and above all the phrase dabogada (May God), which evokes the desire to harm someone, but they are applied in a humorous context which creates an incongruous situation and therefore a humorous effect. The research focuses on Instagram and Facebook user profiles of the webpage Mudrolije sa Twittera. Rad je usmjeren na prikaz ironiziranja žanra kletve u humornom diskursu internetskih žanrova. Kletva je u kolektivnom pamćenju verbalni magijski žanr što podrazumijeva izricanje zla nekome, a u humornom diskursu internetskih žanrova primjenjuje se na neočekivano iskustvo čime se stvara ironijski nesklad između onoga što žanr kletve pretpostavlja i njegove uloge u digitalnom folkloru. Osim ironiziranja žanra kletve, zamjećuje se i kletvi atipična uloga stvaranja humorna učinka u diskursu internetskih žanrova. Ovakve šaljive inačice žanra kletve u digitalnom folkloru označene su terminom ludička kletva. Ludičke kletve su izrečene u šali, ali u sebi čuvaju ostatke vjerovanja u magijsku moć riječi što je razvidno korištenjem kletvi imanentnih formulacija, a prije svega konektora dabogda. Njime se evocira izricatelju kletve imanentna želja nekome nanijeti zlo, no primjenjuje se u duhovitu kontekstu čime se osjećajem neskladnosti ili nepodudarnosti stvara humorni učinak. Istraživanje je usmjereno na korisničke profile mrežne stranice Mudrolije sa Twittera na društvenim mrežama Facebook i Instagram. |
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