"I am What I ought to Be": Women Cyberslacking in Ethiopian Public University.

Today, the Gen 'Y' (born during 1981-1995) is the world's largest workforce; and they are employed at digitized workplaces. Cyberslacking (personal use of the internet at the workplace) is the new normal for the recently emerged Ethiopian digital workplace and workforce. Globally, enough cyberslacki...

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Published in:Pertanika Journal of Social Sciences & Humanities Vol. 29; no. 4; pp. 2207 - 2225
Main Authors: Hussain, Shafaat, Ali, Abid
Format: Article
Published: Universiti Putra Malaysia Dec2021
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Online Access:View this record in EBSCOhost
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      dt: Dec2021
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        atl: "I am What I ought to Be": Women Cyberslacking in Ethiopian Public University.
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        au:
          Hussain, Shafaat
          Ali, Abid
        affil:
          Department of Media, Culture & Heritage, Newcastle University, Newcastle Upon Tyne, United Kingdom
          Institute of Mass Communication & Media Technology, Kurukshetra University, Haryana, India
      su:
        Personal Internet use in the workplace
        University & college employees
        Industrial productivity
        Ethiopia
      sug:
        subj:
          Ethiopia
          Personal Internet use in the workplace
          University & college employees
          Industrial productivity
      keyword:
        Cyberloafing
        cyberslacking
        employee's productivity
        internet at workplace
        women cyberslacking
      ab: Today, the Gen 'Y' (born during 1981-1995) is the world's largest workforce; and they are employed at digitized workplaces. Cyberslacking (personal use of the internet at the workplace) is the new normal for the recently emerged Ethiopian digital workplace and workforce. Globally, enough cyberslacking studies have been conducted on the losses and the gains; however, no study has been done in the Ethiopian context. This investigation explores how far cyberslacking is beneficial for both the organization (university) and its employees (secretaries) in the Ethiopian setting. The research questions were: what attitudes do the female secretaries have towards cyberslacking? What opportunities do the female secretaries gain through cyberslacking? How far does cyberslacking change the lives of female secretaries? Furthermore, do the female secretaries have an addiction to cyberslacking? To this end, mixed-method design (n=45): questionnaire (n=29) and retrospective interview (n=16) were employed. The triangulation analysis concludes four positive dimensions of women cyberslacking in an Ethiopian university setting: the rationales of cyberslacking (advanced communication, free time, energizer, and legitimization); the opportunities of cyberslacking (gathering information, receiving entertainment, contacting family and friends, and getting day today news updates); the changes attributed to cyberslacking (improvement in English communication skill, knowledge base enhancement, job innovation, and creativity, and modernity); and the low addiction level to cyberslacking ('prone to be addicted'). Finally, the implications for future practice, policy, and research are explored.
      pubtype: Academic Journal
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    language: English
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          year: 2021
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