Marriage and Family Therapists' Reporting of Telehealth Use on Practice Websites during COVID-19: A Linguistic Analysis.
Clinicians may have to adapt their online marketing and engagement strategies to convey messages regarding COVID-19 and telehealth appointments for current and potential clients. This study reports the results of a linguistic inquiry of ways therapists presented telehealth services, advertised on th...
| Publicado en: | American Journal of Family Therapy Vol. 50; no. 2; pp. 159 - 176 |
|---|---|
| Autores principales: | , , , |
| Formato: | Artículo |
| Publicado: |
Taylor & Francis Ltd
Mar/Apr2022
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=155516404&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 155516404 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 01926187 AFT jtl: American Journal of Family Therapy issn: 01926187 maglogo: N pubinfo: dt: Mar/Apr2022 vid: 50 iid: 2 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 155516404 10.1080/01926187.2021.1877209 ppf: 159 ppct: 17 formats: tig: atl: Marriage and Family Therapists' Reporting of Telehealth Use on Practice Websites during COVID-19: A Linguistic Analysis. aug: au: Bischoff, Thomas Hynes, Kevin Tambling, Rachel Kingzette, Alexia affil: Applied Health Sciences, Pfeiffer University, Charlotte, North Carolina, USA Behavioral Sciences, Purdue University Northwest, Hammond, Indiana, USA Human Development and Family Studies, University of Connecticut, Storrs, Connecticut, USA su: United States Family psychotherapy Marriage Language & languages Advertising Psychotherapist attitudes Emotions World Wide Web COVID-19 pandemic Marriage & family therapists Medical appointments Telemedicine sug: subj: Family psychotherapy Marriage Language & languages Advertising Psychotherapist attitudes Emotions World Wide Web COVID-19 pandemic United States Other Services Related to Advertising Outdoor Advertising Internet Publishing and Broadcasting and Web Search Portals Marriage & family therapists Medical appointments Telemedicine keyword: COVID-19 marriage and family therapy MFT websites online marketing telehealth COVID-19 marriage and family therapy MFT websites online marketing telehealth ab: Clinicians may have to adapt their online marketing and engagement strategies to convey messages regarding COVID-19 and telehealth appointments for current and potential clients. This study reports the results of a linguistic inquiry of ways therapists presented telehealth services, advertised on their professional websites in six cities in the United States, during the COVID-19 global pandemic. Results of the analysis indicated that while MFTs use positive emotional tone in their language, the authenticity scores were poor. Dimensions of Clout and analytical language scored high. This suggests that MFTs use language that is professional, but distant, or inauthentic. Implications are discussed. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
|---|