Industrializing Nationalist Dissent: Music Censorship, 2 Live Crew, and the Politics of Performance at the 1990 MTV Video Music Awards.

This article considers how performances at the Video Music Awards (VMAs) have been central to constructing the cultural brand of MTV by fusing debates around nationalism, anticensorship, and consumer activism. When the rap group 2 Live Crew performed their single “Banned in the U.S.A.” during the 19...

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Publicado en:Velvet Light Trap: A Critical Journal of Film & Television no. 89; pp. 45 - 56
Autor principal: Reinhard, Michael M.
Formato: Artículo
Publicado: University of Texas Press Spring2022
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Industrializing Nationalist Dissent: Music Censorship, 2 Live Crew, and the Politics of Performance at the 1990 MTV Video Music Awards.
      aug:
        au: Reinhard, Michael M.
        affil: NEH postdoctoral fellow working on the “Rediscovering American Democracy” initiative at Montclair State University
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        Music videos
        2 Live Crew
        Social science research
        Nationalists
        Music awards
        Activists
        Activism
        Sexual objectification
        Moral panics
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          Music videos
          2 Live Crew
          Social science research
          Nationalists
          Music awards
          Activists
          Activism
          Sexual objectification
          Moral panics
      ab: This article considers how performances at the Video Music Awards (VMAs) have been central to constructing the cultural brand of MTV by fusing debates around nationalism, anticensorship, and consumer activism. When the rap group 2 Live Crew performed their single “Banned in the U.S.A.” during the 1990 VMAs telecast, they drew from their experience of being arrested in Florida for violating the state’s obscenity standards, thus drawing attention to how rap music was being censored on racial grounds. This public relations effort reflected a response to earlier pressure campaigns by consumer and political activist groups like the Parents Music Resource Center. 2 Live Crew’s criticism of censorship was not unique, as other moments in the telecast represented how MTV’s partnerships with music trade organizations, and the later Rock the Vote campaign, worked to industrialize performances of dissent as part of a broader method of handling political regulatory threats over obscenity in music. Through these performances of nationalist dissent, the 1990 VMAs telecast can thus be read as a form of “industrial reflexivity” that worked to brand the consumption of MTV’s youth culture as a legitimate citizenship practice.
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    language: English
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