What's said in a subject line? Framing the email subject lines in health messages sent to university students.
Objective To examine whether manipulating the frame used in email subject lines affects open or click-through rate. Participants: Students (N = 38,538) at a Midwestern university received emails from their health clinic about a stress management program (September - December 2017). Method: Three sub...
| Publicado en: | Journal of American College Health Vol. 70; no. 2; pp. 446 - 453 |
|---|---|
| Autores principales: | , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Feb/Mar2022
|
| Acceso en línea: | Ver este registro en EBSCOhost |