Influence of cognitive aging level on intention to purchase Gerontechnology Products and Services...International Society for Gerontechnology's (ISG) 12th World Conference of Gerontechnology, October 6-9, 2020 (Virtual)
Purpose Chronical age is not a major factor in determining older consumer responses to marketing activities (Moschis, 2003). Also, subjective age performed better on cognitive evaluations than those with older subjective age and whether associations differed as a function of chronological age. Howev...
| Publicado en: | Gerontechnology Vol. 19; pp. 2 - 3 |
|---|---|
| Autor principal: | |
| Formato: | abstract proceedings research tables/charts Journal Article |
| Publicado: |
International Society for Gerontechnology
2020 Supplement
|
| Acceso en línea: | Ver este registro en EBSCOhost |