Content appealing to youth and spend characteristics of electronic cigarette video advertisements.
Background The US electronic cigarette (ECIG) market and use behavior continues to rise, warranting investigation of ECIG advertisement (ad) content within media channels frequented by youth including internet and television (TV). In order to inform potential policy regulations, this content analysi...
| Publicado en: | Journal of Public Health Vol. 44; no. 1; pp. 129 - 138 |
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| Autores principales: | , , , , , , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Oxford University Press / USA
Mar2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=155649281&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 155649281 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 17413842 1CA0 jtl: Journal of Public Health issn: 17413842 maglogo: N pubinfo: dt: Mar2022 vid: 44 iid: 1 pid: 622 pub: Oxford University Press / USA artinfo: ui: 155649281 155649281 155649281 10.1093/pubmed/fdaa206 155649281 ppf: 129 ppct: 9 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Content appealing to youth and spend characteristics of electronic cigarette video advertisements. aug: au: Hoetger, Cosima Wall, Catherine S J Rudy, Alyssa K Nicksic, Nicole E Bhatt, Sohum M Sey, Nancy Y A Khan, Mishaal Braxton, Destini Barnes, Andrew J Cobb, Caroline O affil: Center for the Study of Tobacco Products , Virginia Commonwealth University , Richmond, VA 23220, USA sug: subj: Electronic Cigarettes Utilization Advertising Methods Videorecording Socioeconomic Factors Human Adolescence Content Analysis Analysis of Variance Descriptive Statistics Data Analysis Software Chi Square Test Fisher's Exact Test T-Tests Funding Source Adolescent: 13-18 years ab: Background The US electronic cigarette (ECIG) market and use behavior continues to rise, warranting investigation of ECIG advertisement (ad) content within media channels frequented by youth including internet and television (TV). In order to inform potential policy regulations, this content analysis sought to assess the prevalence of youth-appealing content and spend characteristics among ECIG video ads. Methods Between 2015 and 2016, 46 ECIG video ads were identified using an ad-tracking firm and were coded using the Content Appealing to Youth (CAY) index. Bivariate analyses and analysis of variance were used to compare CAY indices between online and TV ads and by ECIG brands. Ad-specific spend and source information, including website/TV program targeted were examined descriptively. Results Common youth-appealing features included use of animation (56.5%) and content related to positive sensations (52.2%), promoting mood (34.8%), individuality/freedom (23.9%) and addiction (19.6%). Features not associated with youth appeal also were prevalent. Few differences were observed by media source or ECIG brand. TV ads accounted for the largest spend, and Vuse was the top spending brand. Websites/TV programs were diverse. Conclusions Findings support regulatory efforts to restrict the use of youth-appealing content within ECIG ads as well as the reduction of media sources available for ECIG marketing. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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