Análisis comparativo de la presencia de las universidades españolas en prensa digital nacional y local.
Introduction. Dissemination is a cross-cutting activity within universities so the analysis of how media cover university news becomes a relevant issue in order to understand how public image of higher education institutions is being configured. Method. This work applies a mixed methodology, quantit...
| Publicado en: | Revista Latina de Comunicación Social no. 72; pp. 861 - 883 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Revista Latina de Comunicacion Social
2017
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=155809939&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 155809939 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 11385820 3912 jtl: Revista Latina de Comunicación Social issn: 11385820 maglogo: N pubinfo: dt: 2017 iid: 72 pid: 46547 pub: Revista Latina de Comunicacion Social artinfo: ui: 155809939 10.4185/RLCS-2017-1197 ppf: 861 ppct: 22 formats: fmt: @attributes: type: P size: 4MB tig: atl: Análisis comparativo de la presencia de las universidades españolas en prensa digital nacional y local. aug: au: González-Pedraz, Cristina Victoria Pérez-Rodríguez, Ana Campos-Domínguez, Eva Quintanilla Fisac, Miguel Ángel affil: Investigadora en la Fundación 3CIN. Doctoranda del Departamento de Periodismo -Universidad de Valladolid, UVA, España Investigadora PhD en la Fundación 3CIN. Profesora asociada del Departamento de Economía e Historia Económica, Universidad de Salamanca, USAL, España Profesora del Departamento de Periodismo - Universidad de Valladolid, UVA, España Catedrático del Departamento de Filosofía, Lógica y Estética, Universidad de Salamanca, USAL, España su: Higher education Universities & colleges Newspapers Cyberbullying Press releases Science journalism sug: subj: Higher education Universities & colleges Newspapers Cyberbullying Book, periodical and newspaper merchant wholesalers Newspaper Publishers Book stores and news dealers News Dealers and Newsstands Book, Periodical, and Newspaper Merchant Wholesalers Colleges, Universities, and Professional Schools Press releases Science journalism keyword: content analysis cyber-journalism science communication science journalism Universities análisis de contenido ciberperiodismo comunicación científica content analysis cyber-journalism periodismo científico science communication science journalism Universidades Universities content analysis cyber-journalism science communication science journalism Universities análisis de contenido ciberperiodismo comunicación científica content analysis cyber-journalism periodismo científico science communication science journalism Universidades Universities ab: Introduction. Dissemination is a cross-cutting activity within universities so the analysis of how media cover university news becomes a relevant issue in order to understand how public image of higher education institutions is being configured. Method. This work applies a mixed methodology, quantitative -content analysis- and qualitative -ethnographic study-, on a sample of 3137 news published between January and September 2016 in two digital newspapers of national scope and 13 regional / local scope newspapers, regarding 23 Spanish universities. Results and conclusions. The results suggest that media scope strongly influence the coverage. While national media carry out deeper analysis of news items, giving more visibility to university experts and including cyberjournalism resources; Regional and local newspapers are more dependent on calls and press releases from university press offices, they mainly report on university events and barely use cyber-journalism resources. pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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