Marketing the A Clockwork Orange myth.
This article examines the 'A Clockwork Orange myth'. It argues that this myth came about due to the controversy surrounding Anthony Burgess's book and its ban in some parts of the world and due to the controversy surrounding Stanley Kubrick's cinematic adaptation of the book. Based on extensive rese...
| Publicado en: | Historical Journal of Film, Radio & Television Vol. 42; no. 1; pp. 43 - 60 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Mar2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=156006165&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 156006165 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 01439685 HFT jtl: Historical Journal of Film, Radio & Television issn: 01439685 maglogo: N pubinfo: dt: Mar2022 vid: 42 iid: 1 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 156006165 10.1080/01439685.2022.2018563 ppf: 43 ppct: 17 formats: fmt: – @attributes: type: T – @attributes: type: P size: 234KB tig: atl: Marketing the A Clockwork Orange myth. aug: au: Perko, Manca su: Kubrick, Stanley, 1928-1999 Myth Motion picture censorship Book promotions Film adaptations Literary adaptations Marketing strategy sug: subj: Kubrick, Stanley, 1928-1999 Myth Motion picture censorship Book promotions Film adaptations Literary adaptations Marketing strategy ab: This article examines the 'A Clockwork Orange myth'. It argues that this myth came about due to the controversy surrounding Anthony Burgess's book and its ban in some parts of the world and due to the controversy surrounding Stanley Kubrick's cinematic adaptation of the book. Based on extensive research at the Stanley Kubrick Archive, article examines the background and details of Stanley Kubrick's commercial decision to embrace and even take advantage of these controversies for promotional purposes. The article considers the influence that the myth surrounding both the film and the book had on the promotion and how it was used in the film's marketing strategy. The article provides insights into the public reaction to Burgess's book and Kubrick's film; the surrounding censorship issues that resulted; and the publicity campaigns that emerged for the film in response to the growing media controversy following its release. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Historical Journal of Film, Radio & Television is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Historical Journal of Film, Radio & Television holder: Taylor & Francis Ltd dt: @attributes: year: 2022 holdings: @attributes: islocal: N |
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