The Policy or the Person? A Corpus-based functional Analysis of Manifestos of two Political Parties in Ghana.
Containing the set of policies that political parties stand for and wish to implement if they are elected to govern a country, manifestos are a campaign tool used by political parties to persuade the citizenry to vote in a certain direction. This paper uses corpus-linguistic methods to investigate t...
| Publicado en: | Contemporary Journal of African Studies Vol. 8; no. 1/2; pp. 61 - 80 |
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| Formato: | Artículo |
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Institute of African Studies
2021
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=156514584&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 156514584 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 23436530 GXMX jtl: Contemporary Journal of African Studies issn: 23436530 maglogo: N pubinfo: dt: 2021 vid: 8 iid: 1/2 pid: 73869 pub: Institute of African Studies artinfo: ui: 156514584 10.4314/contjas.v8i2.5 ppf: 61 ppct: 19 formats: fmt: @attributes: type: P size: 1.7MB tig: atl: The Policy or the Person? A Corpus-based functional Analysis of Manifestos of two Political Parties in Ghana. aug: au: Sarfo-Kantankah, Kwabena Sarfo affil: Associate Professor of English language in the Department of English, University of Cape Coast, Ghana su: Political manifestoes Political parties Functional analysis Political communication Political campaigns Voting Ghana sug: subj: Ghana Political manifestoes Political parties Functional analysis Political communication Political campaigns Voting keyword: corpus-based study functional theory manifestos person policy étude basée sur un corpus manifestes personne politique théorie fonctionnelle ab: Containing the set of policies that political parties stand for and wish to implement if they are elected to govern a country, manifestos are a campaign tool used by political parties to persuade the citizenry to vote in a certain direction. This paper uses corpus-linguistic methods to investigate the key concepts in the manifestos of two Ghanaian political parties, namely: the New Patriotic Party (NPP) and the National democratic Congress (NDC). The objective is to examine the strategies and the focus of the manifestos of the two parties. The analysis reveals that while the NPP target both policy and the personalities of their opponent candidates, the NDC appear to focus mainly on policy. The paper concludes that, be it a focus on policy or personality, contextual relevance is the key. Thus, the paper proposes a relevance model of political campaign discourse. The paper has implications for political discourse, political campaigning and political communication. Contenant l'ensemble des politiques que les partis politiques défendent et souhaitent mettre en oeuvre s'ils sont élus pour gouverner un pays, les manifestes sont un outil de campagne utilisé par les partis politiques pour persuader les citoyens de voter dans une certaine direction. Cet article se sert des méthodes appartenant à la linguistique de corpus pour étudier les concepts clés dans les manifestes de deux partis politiques ghanéens, à savoir: Le New Patriotic Party (NPP) et le National Democratic Congress (NDC). L'objectif est d'examiner les stratégies et l'orientation des manifestes des deux partis. L'analyse révèle que si le NPP cible à la fois la politique et les personnalités des candidats de l'opposition, le NDC semble se concentrer principalement sur la politique. L'article conclut que, qu'il s'agisse de se concentrer sur la politique ou la personnalité, la pertinence contextuelle est la clé. Ainsi, l'article propose un modèle de pertinence du discours des campagnes politiques et comporte des implications pour le discours politique, les campagnes politiques et la communication politique. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Contemporary Journal of African Studies is the property of Institute of African Studies and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Contemporary Journal of African Studies holder: Institute of African Studies dt: @attributes: year: 2021 holdings: @attributes: islocal: N |
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