Consumer Value as the Key to Trade Mark Functionality.
This article identifies the central role of consumer perceptions of value in design and marketing literature. Relying on this literature, it proposes changes to our legal understanding of functionality, the doctrine denying trade mark protection to technical and other features traders must access in...
| Publicado en: | Modern Law Review Vol. 85; no. 3; pp. 661 - 697 |
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| Formato: | Artículo |
| Publicado: |
Wiley-Blackwell
May2022
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |