A meta-analysis of the impact of point of view on narrative processing and persuasion in health messaging.
To synthesize experimental research on the impact of narrative point of view (POV) on message processing and persuasion outcomes in health promotion. Moderators examined included characteristics of study design, participants, and experimental stimuli. Random effects model meta-analysis of 16 health...
| Publicado en: | Psychology & Health Vol. 37; no. 5; pp. 545 - 563 |
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| Autores principales: | , |
| Formato: | research systematic review tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
May2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=156709099&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 156709099 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 08870446 7WK jtl: Psychology & Health issn: 08870446 maglogo: N pubinfo: dt: May2022 vid: 37 iid: 5 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 156709099 149103307 156709099 156709099 10.1080/08870446.2021.1894331 156709099 ppf: 545 ppct: 18 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: A meta-analysis of the impact of point of view on narrative processing and persuasion in health messaging. aug: au: Chen, Meng Bell, Robert A. affil: Department of Media Communications, Webster Vienna Private University, Wien, Austria sug: subj: Health Promotion Narratives Natural Language Processing Persuasive Communication Human Systematic Review Meta Analysis Confidence Intervals Attitude to Risk Transportation ab: To synthesize experimental research on the impact of narrative point of view (POV) on message processing and persuasion outcomes in health promotion. Moderators examined included characteristics of study design, participants, and experimental stimuli. Random effects model meta-analysis of 16 health promotion experiments, using the metafor package in R. Studies included compared the effects of first- and third-person POV on risk perceptions, attitudes, behavioral intention, identification and transportation. There was no evidence of publication bias. Narratives told in the first-person POV led to higher levels of perceived susceptibility (d = 0.10, 95% CI [0.01, 0.20]) and identification feelings (d = 0.10, 95% CI [0.10, 0.21]) than third-person narratives. The effects of first-person POV narratives were significantly stronger for stories that were written in the past-tense and that depicted the protagonist as being similar to message recipients. Findings support a theoretical model of POV impact in which a first-person perspective increases identification with the character, thereby leading to higher levels of perceived susceptibility to the health threat. The practical implication is that the effectiveness of narrative persuasion is enhanced by using the first-person point of view, emphasizing target audience-protagonist similarities, and telling stories in the past tense. pubtype: Academic Journal doctype: meta analysis research systematic review tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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