The Effect of Graphic Health Warning Labels Placed on the ENDS Device on Young Adult Users' Experience, Exposure and Intention to Use: A Pilot Study.

This proof-of-concept study aims to evaluate the effect of placing graphic health warning labels (GHWLs) on the ENDS device on users' experience, puffing patterns, harm perception, nicotine exposure, and intention to quit or use in the future. JUUL users (n = 26, age 18–24 years; 69% male; 85% Hispa...

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Published in:Health Communication Vol. 37; no. 7; pp. 842 - 850
Main Authors: Li, Wei, Vargas-Rivera, Mayra, Ebrahimi Kalan, Mohammad, Ben Taleb, Ziyad, Asfar, Taghrid, Osibogun, Olatokunbo, Noar, Seth M., Maziak, Wasim
Format: pictorial research tables/charts Journal Article
Published: Taylor & Francis Ltd Jun2022
Online Access:View this record in EBSCOhost
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      dt: Jun2022
      vid: 37
      iid: 7
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      pub: Taylor & Francis Ltd
      place: Philadelphia, Pennsylvania
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        10.1080/10410236.2021.1872158
        156729837
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        atl: The Effect of Graphic Health Warning Labels Placed on the ENDS Device on Young Adult Users' Experience, Exposure and Intention to Use: A Pilot Study.
      aug:
        au:
          Li, Wei
          Vargas-Rivera, Mayra
          Ebrahimi Kalan, Mohammad
          Ben Taleb, Ziyad
          Asfar, Taghrid
          Osibogun, Olatokunbo
          Noar, Seth M.
          Maziak, Wasim
        affil: Department of Epidemiology, Robert Stempel College of Public Health, Florida International University
      sug:
        subj:
          Electronic Cigarettes
          Product Labeling Methods
          Graphics
          Consumer Attitudes Evaluation
          Vaping
          Smoking Cessation
          Intention Evaluation
          Human
          Male
          Female
          Adolescence
          Young Adult
          Florida
          Pilot Studies
          Attitude to Risk
          Consumer Satisfaction
          Nicotine Blood
          Questionnaires
          Visual Analog Scaling
          Descriptive Statistics
          T-Tests
          Fisher's Exact Test
          Data Analysis Software
          Funding Source
          Adolescent: 13-18 years
          Male
          Female
      ab: This proof-of-concept study aims to evaluate the effect of placing graphic health warning labels (GHWLs) on the ENDS device on users' experience, puffing patterns, harm perception, nicotine exposure, and intention to quit or use in the future. JUUL users (n = 26, age 18–24 years; 69% male; 85% Hispanic) were recruited to complete two 60 minutes ad libitum sessions that differed by GHWL on the device (GHWL vs. no-GHWL control) in an experimental clinical lab study. Compared to the control session, using JUUL with GHWL on the device was significantly associated with reduced positive experiences such as pleasure, product liking, and user satisfaction (p-value < 0.05 for all). Also, after exposure to GHWL, participants were less interested in using the same product again (p-value = 0.007), even if it was the only product available on the market compared to control (p-value = 0.03). Trends toward reduced puffing behavior and nicotine boost were also noted during the GHWL, compared to control sessions. This pilot study shows that placing GHWL on the ENDS device may be an effective and promising strategy to reduce ENDS use among young people.
      pubtype: Academic Journal
      doctype:
        pictorial
        research
        tables/charts
        Journal Article
      ougenre: Article
    language: English
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