When Two Become One? Examining Kamala Harris and Joe Biden's Campaign Themes from Primary to General Election.
Moving from primary opponents to presidential ticket partners requires negotiation and strategy. Yet no work has systematically tracked the evolution of how two separate campaigns rhetorically become one. Rooted in partisan appeals, descriptive and policy representation, and ticket balancing researc...
| Published in: | Presidential Studies Quarterly Vol. 52; no. 2; pp. 313 - 340 |
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| Format: | Article |
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Wiley-Blackwell
Jun2022
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| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=156940285&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 156940285 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 03604918 PRQ jtl: Presidential Studies Quarterly issn: 03604918 maglogo: Y pubinfo: dt: Jun2022 vid: 52 iid: 2 pid: 480 pub: Wiley-Blackwell artinfo: ui: 156940285 10.1111/psq.12759 ppf: 313 ppct: 27 formats: fmt: – @attributes: type: T – @attributes: type: P size: 187KB tig: atl: When Two Become One? Examining Kamala Harris and Joe Biden's Campaign Themes from Primary to General Election. aug: su: Biden, Joe, 1942- Harris, Kamala, 1964- Twitter (Web resource) Elections Political communication United States presidential election, 2020 sug: subj: Elections Political communication United States presidential election, 2020 Twitter (Web resource) Biden, Joe, 1942- Harris, Kamala, 1964- keyword: 2020 U.S. presidential election computer‐assisted content analysis Joe Biden Kamala Harris 2020 U.S. presidential election computer‐assisted content analysis Joe Biden Kamala Harris ab: Moving from primary opponents to presidential ticket partners requires negotiation and strategy. Yet no work has systematically tracked the evolution of how two separate campaigns rhetorically become one. Rooted in partisan appeals, descriptive and policy representation, and ticket balancing research, this study employs two computer‐assisted content analytic methods to Kamala Harris and Joe Biden's tweets during the 2020 U.S. presidential primary and general election. Shifting between campaign phases, Harris did not rhetorically engage in ticket balancing or emphasize her qualifications, favoring other techniques instead to support Biden. Biden's messaging remained largely consistent yet showed some accommodations to emerging contexts. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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