A holistic analysis towards understanding consumer perceptions of virtual reality devices in the post-adoption phase.
Despite gaining consumer momentum and interest of Virtual Reality (VR) in the consumer marketplace, the literature has lagged in exploring the continuance usage behaviour and factors associated with the post-adoption. To build on this, the current research seeks to identify factors that support the...
| Publicado en: | Behaviour & Information Technology Vol. 41; no. 7; pp. 1453 - 1472 |
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| Autores principales: | , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Jun2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=157176881&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 157176881 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 0144929X B6Q jtl: Behaviour & Information Technology issn: 0144929X maglogo: Y pubinfo: dt: Jun2022 vid: 41 iid: 7 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 157176881 148267881 157176881 157176881 10.1080/0144929X.2021.1876767 157176881 ppf: 1453 ppct: 19 formats: tig: atl: A holistic analysis towards understanding consumer perceptions of virtual reality devices in the post-adoption phase. aug: au: Dehghani, Milad Acikgoz, Fulya Mashatan, Atefeh Lee, Seung Hwan affil: Cork University Business School, University College Cork, Cork, Ireland sug: subj: Consumer Attitudes Virtual Reality Equipment and Supplies Virtual Reality Utilization Task Performance and Analysis Human Female Male Multimethod Studies Content Analysis Structural Equation Modeling Ethnographic Research Surveys Wellness Female Male ab: Despite gaining consumer momentum and interest of Virtual Reality (VR) in the consumer marketplace, the literature has lagged in exploring the continuance usage behaviour and factors associated with the post-adoption. To build on this, the current research seeks to identify factors that support the continuance usage of current VR users. To examine this, we employ a mixed-method approach. In Study 1, we initially gathered a total of 3,205 actual purchasers (Amazon verified purchase) from the top 10 VR brands listed in Amazon.com, Through a nethnographic content analysis, the key determinants of post-adoption of VR devices emerged (i.e. perceived functional benefit, perceived discomfort, perceived focused immersion, temporal dissociation, perceived health risk, and task quality). In Study 2, hypotheses were tested using structural equation modelling from 119 current VR users. The results demonstrate temporal dissociation and task quality were found to be the most significant antecedents affecting continuance usage. Theoretical and managerial implications are debated, as well as suggestions for future research. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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