Algorithmic photography: a case study of the Huawei Moon Mode controversy.

Moon Mode, an algorithmic program pre-installed on Huawei's flagship smartphone P30 Pro, intelligently detects and enhances images of the moon captured by the phone. A heated social media discussion was triggered after a Chinese tech critic interpreted Moon Mode as photoshopping/superimposing detail...

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Detalles Bibliográficos
Publicado en:Media, Culture & Society Vol. 44; no. 4; pp. 690 - 706
Autor principal: Zhang, Yuxing
Formato: Artículo
Publicado: Sage Publications, Ltd. May2022
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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      dt: May2022
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      pub: Sage Publications, Ltd.
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        atl: Algorithmic photography: a case study of the Huawei Moon Mode controversy.
      aug:
        au: Zhang, Yuxing
        affil: University of Toronto, Canada
      su:
        Worldview
        Social media
        Photography
        Smartphones
      sug:
        subj:
          Worldview
          Social media
          Photography
          Smartphones
      keyword:
        algorithms
        artificial intelligence
        Huawei
        human-machine communication
        smartphone photography
        visuality
        algorithms
        artificial intelligence
        Huawei
        human-machine communication
        smartphone photography
        visuality
      ab: Moon Mode, an algorithmic program pre-installed on Huawei's flagship smartphone P30 Pro, intelligently detects and enhances images of the moon captured by the phone. A heated social media discussion was triggered after a Chinese tech critic interpreted Moon Mode as photoshopping/superimposing details onto the original shot. The controversy centered on the line between AI enhancement and superimposed alteration when black-boxed algorithms stand between the user/viewer and the world viewed. The controversy is analyzed, together with Huawei's marketing materials. Drawing on MacKenzie and Munster's idea of distributed invisuality, AI-enabled photography is examined as a multiplicative data-processing event that traverses hardware and software, eliding any singular, meta-observational position. The author argues that algorithmic photography can be understood as a dynamic event of algorithmic processuality, indicating a new form of human-nonhuman entanglement in meaning-making practices, which cannot be discussed under the rubric of indexical representation.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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