Solvers' committed resources in crowdsourcing marketplace: do task design characteristics matter?
It has become pervasive in the contemporary world that organisations leverage crowdsourcing to solicit ideas or innovations from the public. However, challenges exist in how to design tasks in an appropriate way to stimulate crowdsourcees' investing more resources in crowdsourcing activities. Motiva...
| Publicado en: | Behaviour & Information Technology Vol. 41; no. 8; pp. 1689 - 1709 |
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| Autores principales: | , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Jun2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=157567089&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 157567089 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 0144929X B6Q jtl: Behaviour & Information Technology issn: 0144929X maglogo: Y pubinfo: dt: Jun2022 vid: 41 iid: 8 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 157567089 149120944 157567089 157567089 10.1080/0144929X.2021.1895320 157567089 ppf: 1689 ppct: 20 formats: tig: atl: Solvers' committed resources in crowdsourcing marketplace: do task design characteristics matter? aug: au: Li, Jizi Wang, Ying Yu, Dengku Liu, Chunling affil: Department of Management Science and Engineering, School of Management, Nanchang University, Nanchang, People's Republic of China sug: subj: Crowdsourcing Marketing China Task Performance and Analysis Human Motivation Models, Theoretical Personality China Surveys Adult Middle Age Male Female Diffusion of Innovation Funding Source Educational Status Income Descriptive Statistics Adult: 19-44 years Middle Aged: 45-64 years Male Female ab: It has become pervasive in the contemporary world that organisations leverage crowdsourcing to solicit ideas or innovations from the public. However, challenges exist in how to design tasks in an appropriate way to stimulate crowdsourcees' investing more resources in crowdsourcing activities. Motivated thus, draw on the valence theory, we propose a model to explain the influence of task design characteristics on solvers' committed resources with the consideration of the mediating role of task difficulty-significance factors. The model was assessed by using data collected from 274 crowdsourcees on two large Chinese crowdsourcing platforms. As hypothesised, crowdsourcing type, deadline, task incentives and task volume are found to positively affect perceived task significance, whereas crowdsourcing type and deadline negatively impact perceived task difficulty, personality has an indirect impact on perceived task significance by effectively enhancing solvers' positive traits and alleviating their vulnerable attitudes. In addition, we find that perceived task significance partially mediates the effect of task design and committed resources, while perceived task difficulty mediates the associations between crowdsourcing type, deadline and committed resource. The theoretical contributions and practical implications are also discussed. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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