Conducting tobacco industry informant interviews: lessons and implications for commercial determinants of health research.

Investigating and exposing tobacco industry tactics to oppose and interfere with tobacco control policymaking is crucial to advancing public health. Whilst past investigations of tobacco industry activities have largely focused on secondary sources of information, such as publicly available tobacco...

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Publicado en:Health Promotion International Vol. 37; no. 2; pp. 1 - 10
Autores principales: Watts, Christina, Burton, Suzan, Freeman, Becky
Formato: research tables/charts Journal Article
Publicado: Oxford University Press / USA Apr2022
Acceso en línea:Ver este registro en EBSCOhost
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      pub: Oxford University Press / USA
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        atl: Conducting tobacco industry informant interviews: lessons and implications for commercial determinants of health research.
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          Watts, Christina
          Burton, Suzan
          Freeman, Becky
        affil: Faculty of Medicine and Health, The Daffodil Centre, The University of Sydney, A joint venture with Cancer Council NSW, Sydney, Australia
      sug:
        subj:
          Research Subject Recruitment
          Tobacco Products
          Industry
          Employees
          Marketing Methods
          Social Determinants of Health
          Human
          Australia
          Methodological Research
          Qualitative Studies
          Public Health
          Semi-Structured Interview
          Reflection
          Policy Making
      ab: Investigating and exposing tobacco industry tactics to oppose and interfere with tobacco control policymaking is crucial to advancing public health. Whilst past investigations of tobacco industry activities have largely focused on secondary sources of information, such as publicly available tobacco industry documents, the collection of first-hand evidence from key informants has been an under-utilized method in tobacco industry monitoring. This article provides a detailed account of a methodological approach to systematically recruit former tobacco company employees as key informants for a study that aimed to gather information on the marketing tactics tobacco companies use in the Australian retail channel. Given the success of our study methodology in uncovering new information about tobacco company practices, we propose that key informant interviews with former industry employees should be a priority method for research investigating the role of commercial actors in influencing public health outcomes. To offer guidance to researchers who may wish to undertake a similar methodological approach, we also provide a reflective account of the elements of success and the lessons learned from this research.
      pubtype: Academic Journal
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      ougenre: Article
    language: English
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