Advertising Effectiveness for Recruitment and Retention in a Trial of Yoga for Smoking Cessation.
Few cessation studies have examined their recruitment methods to determine the most effective methods for enrollment and retention. Data from a randomized controlled trial of yoga for smoking cessation was used to evaluate recruitment methods (e.g., radio, referral) and their relationship to enrollm...
| Publicado en: | American Journal of Health Education Vol. 53; no. 4; pp. 228 - 237 |
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| Autores principales: | , , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Jul/Aug2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=157869328&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 157869328 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 19325037 JHL jtl: American Journal of Health Education issn: 19325037 maglogo: N pubinfo: dt: Jul/Aug2022 vid: 53 iid: 4 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 157869328 157303148 157869328 157869328 10.1080/19325037.2022.2071782 157869328 ppf: 228 ppct: 9 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: Advertising Effectiveness for Recruitment and Retention in a Trial of Yoga for Smoking Cessation. aug: au: Dunsiger, Shira I. Bock, Beth C. Horowitz, Santina Lantini, Ryan Jennings, Ernestine Thind, Herpreet affil: Brown University sug: subj: Randomized Controlled Trials Yoga Smoking Cessation Advertising Research Subject Recruitment Methods Research Subject Recruitment Evaluation Research Subject Retention Terminal Care Human Adult Male Female State-Trait Anxiety Inventory Psychological Tests Scales Questionnaires Summated Rating Scaling Chi Square Test Analysis of Variance Data Analysis Software Descriptive Statistics Funding Source Health Screening Radio Newspapers Research Subjects Psychosocial Factors Research Subject Recruitment Economics Adult: 19-44 years Male Female ab: Few cessation studies have examined their recruitment methods to determine the most effective methods for enrollment and retention. Data from a randomized controlled trial of yoga for smoking cessation was used to evaluate recruitment methods (e.g., radio, referral) and their relationship to enrollment, participant characteristics, and retention at end of treatment (EOT). Screening data from 1065 adults were analyzed for recruitment method, eligibility, randomization, and retention through EOT using Analysis of Variance and Chi-squared tests. Costs per enrolled participant were calculated. Rates of participant accrual from screening through randomization differed by recruitment method (p <.05), although there were no differences in retention post-randomization. Among randomized participants, the majority were recruited via radio (44%) and the least number via newspaper (5%). There were differences in baseline psychosocial (i.e., nicotine dependence, readiness to quit) and demographic (i.e., age, employment) characteristics of randomized participants (n = 227, 55.5% women) across recruitment methods. Differences in costs between recruitment methods (p <.001) were noted. Recruitment methods differed substantially in their cost and ability to attract individuals who would ultimately enroll. Translation to Health Education Practice: This investigation highlights the need to combine different recruitment methods to attract diverse individuals into cessation treatments. A AJHE Self-Study quiz is online for this article via the SHAPE America Online Institute (SAOI) pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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