Are brand names special words? Letter visual‐similarity affects the identification of brand names, but not common words.

Brand names are often considered a special type of words of special relevance to examine the role of visual codes during reading: unlike common words, brand names are typically presented with the same letter‐case configuration (e.g., IKEA, adidas). Recently, Pathak et al. (European Journal of Market...

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Detalles Bibliográficos

Publicado en:	British Journal of Psychology Vol. 113; no. 3; pp. 835 - 853
Autores principales:	Perea, Manuel, Baciero, Ana, Labusch, Melanie, Fernández‐López, María, Marcet, Ana
Formato:	Artículo
Publicado:	Wiley-Blackwell Aug2022
Materias:	Semantics Signs & symbols Legal procedure Reading Phonological awareness Word recognition Visual perception Orthography & spelling
Acceso en línea:	Ver este registro en EBSCOhost