Embodying beauty, desiring the world: dress and fashion in the 1980s' China.

This article studies the popular fashion and everyday dress culture of the 1980s, China's transitional period from planned economy to market economy. Drawing from film representations, fashion magazines, and media reports, I treat popular fashion as the meeting place of individual desire and social...

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Publicado en:Inter-Asia Cultural Studies Vol. 23; no. 2; pp. 185 - 203
Autor principal: Yan, Yuqian
Formato: Artículo
Publicado: Taylor & Francis Ltd Jun2022
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Embodying beauty, desiring the world: dress and fashion in the 1980s' China.
      aug:
        au: Yan, Yuqian
        affil: Department of Film, Television Arts and New Media, College of Media and International Culture, Zhejiang University, Hangzhou, People's Republic of China
      su:
        Fashion
        Fashion periodicals
        Cosmopolitanism
        Capitalism
        China
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          China
          Fashion
          Fashion periodicals
          Cosmopolitanism
          Capitalism
      keyword:
        beautification of life
        contemporaneity
        cosmopolitan imagination
        desire
        dress
        spiritual cultivation
      ab: This article studies the popular fashion and everyday dress culture of the 1980s, China's transitional period from planned economy to market economy. Drawing from film representations, fashion magazines, and media reports, I treat popular fashion as the meeting place of individual desire and social conditions, as a process of subject formation in constant negotiation with social demands and confinements. I argue that the salient imitative nature of 80s fashion reinforced individual's connection with the collective, and such connection was often measured against localized imaginations of cosmopolitanism. The shift of focus from labor work to the cultivation of the mind, from production to life and consumption in popular culture and official discourse helped to justify the pursuit of beauty under the name of "Beautification of Life." But the criteria of beauty in everyday dress was largely conditioned by a temporalized world order which valued the foreign (yang) as more advanced than the local (tu).
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    language: English
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      custom: Copyright of Inter-Asia Cultural Studies is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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