Digital campaigning in Karnataka.
Digital campaigning has become an engineered process whereby political parties target electorates almost precisely. I explore the digital campaigning strategies of the three main political parties in Karnataka – the Bharatiya Janata Party (BJP), the Indian National Congress (INC) and Janata Dal Secu...
| Publicado en: | South Asian History & Culture Vol. 13; no. 3; pp. 361 - 379 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
Jul2022
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=158249750&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 158249750 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 19472498 B7KP jtl: South Asian History & Culture issn: 19472498 maglogo: N pubinfo: dt: Jul2022 vid: 13 iid: 3 pid: 377 pub: Taylor & Francis Ltd artinfo: ui: 158249750 10.1080/19472498.2022.2058172 ppf: 361 ppct: 18 formats: fmt: – @attributes: type: T db: hlh ui: 158249750 – @attributes: type: P db: hlh ui: 158249750 tig: atl: Digital campaigning in Karnataka. aug: au: Arabaghatta Basavaraj, Kiran affil: Exeter Q-Step Centre, University of Exeter, Exeter, UK su: Karnataka (India) Political parties Social media sug: subj: Political parties Social media Karnataka (India) Political Organizations keyword: Digital campaigning karnataka lok sabha election 2019 misinformation party strategies social media Digital campaigning karnataka lok sabha election 2019 misinformation party strategies social media ab: Digital campaigning has become an engineered process whereby political parties target electorates almost precisely. I explore the digital campaigning strategies of the three main political parties in Karnataka – the Bharatiya Janata Party (BJP), the Indian National Congress (INC) and Janata Dal Secular (JDS) – during the 2019 national election based on interviews with social media campaign teams in Bengaluru. Along with the parties' traditional ground campaigns with massive rallies, booths on the streets, canvassing, and posters or billboards, social media was an integral part of each party's campaign and an indispensable means of reaching out to the electorate and mobilizing voters. The cells focused on posting daily or multiple times a day on Facebook, Twitter, Instagram and WhatsApp. Different divisions were responsible for rebuttals as well as party advertising on social media platforms. The BJP and INC ran professional digital campaigning operations, with a more mature operation by the BJP. The JDS was still in a nascent stage of digital campaigning. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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